What is Internet Marketing?
Internet Marketing refers to the marketing of any product or service over the Internet. This could include:
- Optimizing a website to rank highly in Search Engine Results Position (SERP), on Google, Bing, Yahoo and other search engines
- Creating an interactive Facebook fan page, and promoting it via Facebook networks
- Purchasing online pay-per-click advertisements (e.g. through Google Adwords, Bing AdCenter, or Yahoo Search Marketing)
- Any other strategy to increase visitor traffic and visitor conversion for a business website
Why Companies Choose to Market Themselves Online
In any Internet Marketing campaign, the primary benefit is the reach/cost ratio; using the power of the World Wide Web, any company can reach a wide audience for a small fraction of traditional advertising budgets. In addition, the effectiveness of an Internet Marketing campaign can be measured and tracked fairly easily because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through traditional media such as billboard advertising, and television commercials. This provides Internet Marketing companies with a way to offer a greater sense of accountability for advertisers.
Why Choose Advantage?
The Internet is constantly evolving, and an effective Internet Marketing campaign must evolve along with it. An outdated approach to Internet Marketing can bring little to no results while wasting valuable time and resources. In order to get results, you need a company with the latest insights and expertise in the industry.
As a boutique firm, we at Advantage pride ourselves on understanding our clients’ businesses, and partnering with them to achieve their goals. It’s not enough to bring more traffic to the site – the real objective is increasing revenue and profit for the client. As a small business ourselves, this is always paramount in our strategies. We bring all of our integrity and attention to each and every client.
Advantage Internet Marketing is on top of all the latest trends in Internet Marketing and Search Engine Optimization, and we specialize in custom tailoring strategies for companies to increase their sales while keeping costs low as possible. To get started, contact us today at 646-839-9488 so we can find out more about your company and provide you with a detailed proposal.